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Actions Shares. Embeds 0 No embeds. No notes for slide. Kotter Full eBook 1. Kotter Full eBook 2. Book details Author : John P. Description this book HardCover. And that is never easy. The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals.
Cohen] on aporilyfus. Now, Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?
Based on interviews within over organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change.
While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reasons for change that spark their emotions. Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action.
The authors reveal how this appeal to the heart-over the mind-motivates people to overcome even daunting obstacles to change and produce breathtaking results. A small team of people had focused carefully on the economic analysis, looking closely at our current software programs, in particular. Technology offers us an opportunity. The executive team listened.
There were questions at the meeting. These conversations, the offline talks before the big meeting, the CEO's backing, and the meeting itself seemed to produce agreement.
So we started implementation. Within a few months, the number of phone calls I received from people in the divisions began to grow exponentially. People would say, "How long is this going to take? In my business we can't.
Why do we. But I could have spent entire days on the telephone listening to all this. Basically, each division had many people who wanted to continue to run their business the way they had always run it. They would accept new software as long as they suffered little inconvenience and little change except reduced costs. They wanted their financial reporting to have their traditional look and feel.
Presumed First Edition, First Printing. It is in great condition both inside and out. It has a very bright and very clean cover with very nice edges. The pages are tight, bright and unmarked, no names.
NO remainder marks. Boston: Harvard Business School Pr.. ISBN pages; ca. Show all copies. Advanced Book Search Browse by Subject. Make an Offer.
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